(01)İSTANBUL · SOFTWARE STUDIO
SOFTWAREBUILT TOFIT.
Instead of bending your business to fit a product, we work out how it actually runs and build around that. Web, mobile, e-commerce, automation and AI all come from the same team.
- You talk to the people building it
- You own the code and the infrastructure
- We reply within one business day
- Next.js
- React
- TypeScript
- Tailwind CSS
- Node.js
- Python
- PostgreSQL
- Redis
- Vercel
- AWS
- Cloudflare
- Supabase
- Claude
- OpenAI
- Vercel AI SDK
- Flutter
- iOS
- Android
(02)WHAT WE DO
Writing code isn't the job. Solving the right problem with the right technology is.
Most software projects don't fail for technical reasons. They fail because they solved the wrong problem, shipped something nobody used, or never asked how the work actually gets done. That's where we start.
(03)IF ANY OF THIS SOUNDS FAMILIAR
Most of these aren't software problems. They're fit problems.
“We enter the same data in three different places.”
We connect the systems and settle which record is the authoritative one.
Integration“The software doesn't quite fit, so we work around it.”
We map how you actually operate and build to that, not the other way round.
Custom Software“The same report gets assembled by hand every month.”
We measure the repetitive steps and automate the ones that are worth it.
Automation“We have a website but the phone doesn't ring.”
We clear the technical obstacles and rebuild pages around search intent.
SEO“Whoever wrote our system has left and nobody wants to touch it.”
We take it over, document it, then renew it piece by piece.
Custom Software
(04)WORK
Real products we have built.
All of them are live or in the stores. For each one we set out the problem, the decisions we made and what changed.
LepisteshaneE-commerce · MarketplaceA marketplace that puts aquarium buyers and sellers in touch
Next.jsReactTypeScriptRead more
Kas HafızamMobile AppProgress tracking with an AI coach
FlutterDartRiverpodRead more
Novista EnglishEducationA conversion-focused site for an online language school
Next.jsReactTypeScriptRead more
Mert Erim — PhysiotherapistHealthcareA personal brand site that stays inside health advertising rules
Next.jsReactTypeScriptRead more
(05)SERVICES
Nine disciplines, one way of working.
- 01
Custom Software Development
Instead of bending your business to fit a product, we build the software around how you already work.
Read more - 02
Web Design & Development
Websites that do a job, not just look the part. Speed and conversion are design constraints from day one.
Read more - 03
Mobile App Development
One codebase, both platforms — without two teams and two budgets.
Read more - 04
E-Commerce Development
Launching a store is the easy part. Connecting what happens after the order is the real work.
Read more - 05
Process & Automation
We hand the work your team repeats every day over to software.
Read more - 06
AI Integration
We build AI as a tool that shortens a specific job, not as a demo.
Read more - 07
API & System Integration
We connect the systems that currently only talk through a person copying between them.
Read more - 08
UI/UX Design
Good interface design goes unnoticed. People just do the thing.
Read more - 09
SEO & Digital Growth
Ranking is an outcome. The work is actually answering what people searched for.
Read more
(06)WHY ORSEN
What working with a small team changes.
No middle layer
You speak to the people doing the work. Nothing gets lost being relayed to a second person.
No lock-in
Source code, database and infrastructure accounts are all in your name. We don't build in technical reasons for you to stay.
Something working every two weeks
You don't wait months and then discover the wrong thing was built. Every fortnight you try what exists so far.
Speed designed in, not bolted on
Performance isn't a task before launch. It's a constraint we design within from the first day.
We're still here after launch
Handover isn't the end. Error tracking, measurement and new work continue — or we hand it to your team if you prefer.
We don't oversell
We turn down work we can't do well and avoid promises we can't keep. Sometimes that means telling you not to rewrite.
(07)HOW WE PICK TECHNOLOGY
Technology is a tool. The choice follows the problem.
We don't have a favourite stack. On every project the decision comes down to the requirement, the team and the cost of maintaining it. What matters isn't what we use — it's that we can explain why.
- Front end
- Next.jsReactTypeScriptTailwind CSS
- Back end
- Node.jsPythonPostgreSQLRedis
- Infrastructure
- VercelAWSCloudflareSupabase
- AI
- ClaudeOpenAIVercel AI SDK
- Mobile
- FlutteriOSAndroid
This isn't a showcase — these are the tools we have actually used.
(08)WHAT CLIENTS SAY
(09)Common questions
How does a custom software project actually run?
It starts with a discovery call where we map how the work happens and agree what we're solving. Architecture and interface design follow. Development runs in two-week cycles, and you see something working at the end of each one. Testing, launch and handover close it out.
How long does a software project take?
It depends on scope. A focused application covering one process usually runs 6-10 weeks; a system spanning several departments with integrations takes 3-6 months. After a discovery call we give you a phased schedule rather than a vague range.
Can you work on our existing software?
Yes, we take on inherited systems. We review the code and infrastructure, produce an assessment, then explain what can be improved and what needs replacing, with reasoning. Access to the source code is required.
What's the difference between a website and a web application?
A website tells; visitors read and get in touch. A web application does work; users log in, enter data and run operations. Most companies need both, and we work out which you actually need during discovery.
Can you integrate with our existing systems?
Usually. If the system has an API we connect directly; if not, we build a bridge over file transfer, database access or the interface itself. We don't promise before seeing what you run.
How would AI fit into our business?
The healthiest start is one job: classifying incoming email, extracting data from invoices, summarising long records, or answering common questions from your own documentation. We pick one, measure accuracy, and expand only if it earns its place.
Do you provide support after launch?
Yes. Error tracking, performance monitoring and further development continue after launch. If you'd rather move it in-house, we hand over documentation along with the reasoning behind the architecture.
Do you work with clients outside İstanbul?
Yes. We're based in İstanbul but run the work remotely end to end. Calls are online and you see progress in a live demo every two weeks. We also work with clients outside Türkiye.
If you have a question, let us start there.
Tell us what you are trying to do. On the first call we will tell you whether we are the right fit, roughly how long it takes and how we would approach it. No sales pitch.
orsenyazilim@gmail.com