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A conversion-focused site for an online language school

A corporate website for an online English school, built to guide visitors to the right programme and turn interest into an enquiry.

Product
Novista English
Field
Education
Year
2026
Live at
novistaenglish.com
The Novista English website home page

Problem

In online education, visitors arrive with one question: is this right for me? Most language school sites answer with institutional background instead, and visitors leave without ever working out which programme suits them.

Requirement

The site had to route visitors at different levels and with different goals — exam preparation, business English, general fluency — to the right programme, and reduce getting in touch to a single step.

→Solution

We structured the pages around the visitor's question: who it's for first, then how it works, then enrolment. Programme descriptions were stripped of teaching jargon. At every step the visitor sees exactly one next action.

How we approached it

  1. 01

    Page architecture follows the order in which visitors actually decide: fit → method → enrolment.

  2. 02

    Programme copy is written in terms of outcomes rather than level codes, so visitors can find the sentence that describes them.

  3. 03

    Every section closes with a single next action; no competing calls were left on the page.

  4. 04

    Imagery and page weight were optimised to open quickly on a mobile connection.

Screens

  • Novista English home page: the three differentiators explained with icons
  • Novista English corporate training section: the programme offered to companies
  • Novista English contact section: enrolment form and direct contact channels

Outcomes

We keep outcomes qualitative rather than claim numbers we haven't measured.

  • Pages ordered by how people decide

    Visitors get an answer to 'is this right for me' at the top of the page.

  • Enquiry in one step

    The enrolment request is reachable from every section, so visitors never have to backtrack.

  • Plainer programme copy

    Level and method descriptions were stripped of teaching jargon.

Built with

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Vercel

Related services

If you have a question, let us start there.

Tell us what you are trying to do. On the first call we will tell you whether we are the right fit, roughly how long it takes and how we would approach it. No sales pitch.

Start a projectWork
orsenyazilim@gmail.com