(01)BLOG
Writing on software, web and automation.
We write down the things we end up explaining on call after call. All of it comes out of real work; none of it is mass-produced.
- Web Development3 min read
What drives the cost of a website
Where the difference in website quotes comes from, line by line — which items are expensive, which are genuinely necessary.
- AI2 min read
Where should a small business start with AI?
Not AI for show, but AI that shortens a specific job. Five uses that genuinely pay off in smaller companies, and how to start.
- SEO2 min read
What SEO actually is, without the mystique
What SEO really does, its three components, and the promises to be wary of when choosing an agency.
- Software2 min read
Off-the-shelf system or custom software?
Five concrete criteria for deciding whether to stay with a packaged product or commission custom software — and why the answer is often neither.
- Software4 min read
Why software projects fail
Most projects do not fail because of code. Six causes we keep seeing, the early warning signs, and how a stalled project can be recovered.
- Software4 min read
Five things to prepare before a project starts
Coming to a discovery call prepared cuts weeks off a project. Five things worth gathering before you start, and why each one helps.
- Software5 min read
What CRM software is, and who actually needs it
The questions to ask before buying a CRM, the difference between off-the-shelf and custom, and why CRM projects end up unused.
- Web Development2 min read
Why fast websites sell more
How page speed affects conversion, which metrics genuinely matter, and the four most common reasons sites are slow.
- Web Development4 min read
How to measure website speed, properly
Which tool measures what, the difference between lab and field data, which lines in the report actually matter, and what to do once you have measured.
- Web Development4 min read
The architecture behind a fast website
A score is a result, not a cause. The architectural decisions behind a fast site, and what each one trades away.
- SEO4 min read
Local search and your Google Business Profile
How to get into the map pack for searches that include a location. Business Profile optimisation, category choice, and NAP consistency.
- AI2 min read
Five mistakes made when building an AI assistant
Why AI projects stall at the demo stage, and how each of the five most common causes is avoided.
- E-Commerce2 min read
Moving to e-commerce: a realistic 90-day plan
Opening the store is the easy part; building the operation behind it is the work. A realistic three-month plan for going online.
- E-Commerce4 min read
Which e-commerce platform should you choose?
The real differences between hosted platforms, open source, and custom development, compared on cost, flexibility, and long-term ownership.
- Automation4 min read
Where do you start with automation?
Not every repetitive task is worth automating. A simple method for finding the ones that are, the three levels of automation, and what to avoid in a first project.
- Automation5 min read
How far can a spreadsheet take you?
A spreadsheet is a good tool until it becomes the work itself. Six concrete signs that it is time to move on, and how to make the transition.
- Software4 min read
What is API integration, and when do you need it?
A non-technical explanation of API integration, when it is worth doing, what drives the cost, and why integration projects fail quietly.
- Software5 min read
ERP or custom software?
Why ERP projects struggle, when ERP is the right call, and why a third path suits most mid-sized companies better than either extreme.
- Software4 min read
What a mobile app costs
What actually drives cost in mobile app projects, the store review process, post-launch maintenance, and the requirements teams most often forget.
- Web Development4 min read
A KVKK compliance checklist for websites
What a website has to do under Turkish data protection law: privacy notices, cookie consent, form permissions, retention periods, and processor lists.
- AI4 min read
How to calculate AI API costs
What a token is, what drives the cost, the hidden line items, and how to estimate a project's monthly bill before you go to production.
If you have a question, let us start there.
Tell us what you are trying to do. On the first call we will tell you whether we are the right fit, roughly how long it takes and how we would approach it. No sales pitch.
orsenyazilim@gmail.com