Education · 2025
Novista English — Online Language School
A conversion-focused website for one of Turkey's leading online English schools, built to showcase a personalized learning experience across multiple exam categories.
500+
Happy Students
Sector
Education
Services
Web Design · UI/UX · Frontend Development
Year
2025
Challenge
Novista English struggled to clearly present a wide range of exam categories — PTE Academic, IELTS, TOEFL, YÖKDİL, SAT, and Duolingo — in one cohesive experience. Visitors arriving at the site couldn't quickly identify which course suited them, leading to drop-offs before reaching WhatsApp or the contact form.
Approach
We structured the design around a clear course hierarchy: each exam category gets its own dedicated section in a scannable grid. Trust signals — the 500+ student count and testimonials — were placed close to the hero to reduce doubt early. WhatsApp CTAs were made prominent with fixed-position access on mobile. Academic staff introductions, a personalized program narrative, and a blog section built category authority.
Outcome
Novista English shortened the visitor journey from arrival to first contact through clear course architecture and strong social proof. Prominent WhatsApp CTAs significantly reduced time-to-contact on mobile. The site now serves as the digital face of a platform trusted by over 500 students within Turkey's growing online English education market.
Online exam preparation spans multiple categories, making it hard to present clearly without losing visitors. We built the Novista English site from scratch with a data-informed hierarchy that guides each visitor to the right course and into conversation.
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